News

VMPAUTO together with its bestseller-remetallizer RESURS starts to win very attractive African Market. After Cameroon deafening RESURS success we started to come into the Benin market and also to look how to enter markets of other African countries.

Photo 1. Company "AGAIN BOY" entering Benin market with RESURS

Our Benin partner, Director of the company «AGAIN-BOY» El-Hadj Ganiyou Akinocho visited St.-Petersburg in July 2006 in order to celebrate VMAUTO 10 years anniversary and to participate in VMPAUTO seminar. El-Hadj Ganiyou Akinocho was impressed by VMPAUTO activity results, VMPAUTO collective, VMPAUTO partners from different parts of the world and he was greatly impressed by the RESURS quality. As a result he made his first purchase.

Photo 2. One of the Benin Sales Point where RESURS is sold

El-Hadj Akinocho invited VMPAUTO to visit him in Benin thinking about the difficulties in entering Benin market with a new and completely unknown product RESURS. This helped to his company “AGAIN BOY” to enter the market. The Trade Fair organised by «SCIT» company where “AGAIN-BOY” had his Exhibition Stand became reason for this business trip.

Photo 3. El-Hadj Akinocho, director of the company "AGAIN BOY"

Entering Benin we have seen polysemantic situation: from one part Benin is the best market for the sales of our product as 95% of the autopark are used cars. From the other part all the company staff (except its Director and his Main Assistant called Inosan) did not know VMPAUTO products, were not able to present it, explain what is RESURS and how does it works. Benin population never faced such product as only oil thickeners have been presented there.

We started active work teaching the staff. The teaching seminars, staff tests have been done, the stimulating system for the sales and staff motivation was elaborated.

Photo 4. Employee from the company
"AGAIN BOY" explains to the customer
how RESURS works

RESURS actively started to be sold on the market, RESURS has got big interest from the motorists. In the beginning of the Trade Fair RESURS was sold only by VMPAUTO personnel, after the training RESURS was sold also by the personnel of the company "AGAIN BOY”.

Photo 5. African dealers interested to sell
RESURS and VMPAUTO manager

As a result the Exclusive Agreement between VMPAUTO and AGAIN BOY was signed, El-Hadj Akinocho was very thankful for our visit and for the help in RESURS promoting.

Photo 6. RESURS is promoted in Benin
by everybody!

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